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Story

Synonymous with the 60’s, the Liverpool boot room was, funnily enough, where the squad’s boots were stored. It wasn’t until the great Bill Shankly had an idea… he would turn this unassuming room into the hub that plotted its way to numerous league titles, league and FA cups along with seven European triumphs. This would be the place where future managers had the doctrine of the Liverpool way woven into them to realise how important tradition was to the club. Our BootRoom brings to you the traditions of the great game. Signed, authenticated memorabilia of some of the greatest players and moments to have graced the game. We all have those memories of titles won, last gasp goals along with bitter disappointments and we want to play a part in those memories.

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Liverpool FC

Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 19 League Titles, including the Premier League, seven FA Cups, eight League Cups, six European Cups, three UEFA Cups, four European Super Cups and 15 Charity Shields.We hold the Official Retail License for Liverpool FC, serving fans across the Middle East. Boasting the widest range of LFC licensed products, including the Nike home, away and third kits for adults and children, as well as classic retro pieces, gifting items and signed LFC memorabilia.

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Founder & CEO

I was a Liverpool fan from the age of eight. During the 1987 FA Cup Final my grandmother told my brother and I to choose between the red or blue team, and the winner gets 50 pence. Being the older brother and a Manchester United fan at this point I chose Red, Liverpool, and ever since their 3-1 victory I have been a Liverpool fan.

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About Us

Our aim is to be the UAE’s most successful, respected and admired retailer and wholesaler of authenticated sporting goods, delivered by fans for fans.
Our customers are sports fanatics, so we create memorable experiences that bring people closer to their icons. We delight fans with best in the league customer experience in our own stores and by working with carefully selected partners.

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Our Core Values

Teamwork; We inspire individuals to excel while always remembering that we are strongest when we work as a team.
Bravery; We are commited to constantly improving, we learn from our mistakes, we always play to win.
Respect; We always behave with respect and honesty towards our customers, colleagues and partners.
Integrity; We only trade in products that are guaranteed to be honest, authentic and of premium quality.