The BootRoom Collection – Introduction Press Release


For Immediate Distribution

August 2018


The BootRoom Collection  Launches in Honour of the Game

Authenticated signed memorabilia from some of the greatest players to have graced the game


Dubai, UAE — Have you always dreamed of owning your very own genuine signed Messi or Ronaldo football jersey, but not quite known how to get your hands on one? Well now you can, and not only that; you can even watch your favourite player signing it. The prayers of football fans throughout the Middle East have been answered with the launch of The BootRoom Collection, the Middle East’s first and only luxury brand for exclusively signed, authentic sporting memorabilia.


Currently focused on football shirts as its primary product, The BootRoom Collection offers exclusive pieces signed by famous players from the world’s most renowned teams including FC Barcelona, Portugal, Real Madrid, Arsenal, Brazil, Manchester, Liverpool, Arsenal and Chelsea to name but a few.


Founder Craig McKelvie said The BootRoom Collection was a concept created “from fans, to fans”, and as the region’s “pioneer” of customised and personalised luxury sporting memorabilia, would continually strive to lead innovation in the sector. The company only works with its trusted network of international partners to ensure its signed pieces are 100% genuine, and that it’s products are packaged, framed and delivered to the quality expected of the luxury retail sector.


“We guarantee the authenticity of our signed pieces by connecting each item of memorabilia to a unique QR code that is visible on the product, and when scanned by smartphone cameras, it directs the user to Instagram video footage of the “moment of signing” involving the renowned football player. We also work closely with our merchandising partners, who in their own right are international industry leaders in the memorabilia sector with unparalleled access to teams and players for exclusive signings,” McKelvie said.  


British Founder Craig McKelvie and business partner Graeme Henderson first met in Dubai in August 2013 and formed a strong personal bond over their mutual passion for football and retail.  After months of inspired discussion around the perceived gap in the market for a luxury supplier of authentic signed sporting memorabilia, the duo launched The BootRoom Collection in 2018 in the UAE and have been “kicking goals” ever since. The BootRoom Collection signed memorabilia is currently available to purchase from Dubai International Airport, Gallery One and Virgin stores throughout the UAE.


For more information, please visit www.TheBootRoomCollection.com


For all media inquiries contact:

Sanad Alsayegh


Phone: | +971 50 488 0725

E-mail: sanad@atteline.com

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